Offering hope for young men struggling with behavioral, mental and emotional health.
Rawhide’s community-based youth counseling provides a safe space for young men and women to talk about how they feel without fear of judgment.
Your donations help transform young lives.
Get involved in the life-changing work that happens every day at Rawhide.
Since 1965, our mission has been one of belief.
Eloise joined the Rawhide Board of Directors in 2019. Eloise earned her undergraduate degrees from Central State University and the University of Toledo, in addition to her graduate degrees from the University of Wisconsin-Milwaukee and Loyola University-New Orleans. She received her Doctorate of Humane Letters from Lakeland University and Cardinal Stritch University.
Eloise retired in 2019 as the Wisconsin Secretary of Children and Families where she served since 2011. Eloise continues to serve as Chair Emeritus of the national Secretaries’ Innovation Group after serving as Chair from its inception. Eloise is well known nationally for her former work as Director of the California Department of Social Services, the largest welfare system in the country. Before her service in California, she ran the Division of Community Services for the state of Wisconsin. Anderson is known as a policy innovator and was formerly the director of the Project for the American Family at the Claremont Institute.
Eloise and her husband, Pat, reside in Marshall, WI.
Bryan joined the Rawhide Board of Directors in 2015, and currently serves as Chair of the Board. He earned his undergraduate degree in Business Administration from Drake University and his law degree from Northwestern University. Bryan also is a Certified Public Accountant.
Bryan retired in 2015 as the Executive Vice President, General Counsel and Corporate Secretary of Oshkosh Corporation after serving there since 2002. Previously he was a corporate attorney in an international law firm in Chicago and served as Vice President and Associate General Counsel for Waste Management.
Bryan and his wife, Rebecca, live in Denver, NC.
Mike joined the Rawhide Board of Directors in 2023. He is a 1986 graduate of St. Norbert College in De Pere, Wis.
Mike is currently President & CEO and a Director of Nicolet Bankshares, Inc., and Nicolet National Bank, which he co-founded in 2000 with Bob Atwell.
Starting from zero, Nicolet is now an $8.5 billion in assets, and is publicly traded on NYSE under the symbol NIC. Nicolet has continued to grow organically every year since inception and has also grown through M&A activities. All told, Mike has led the successful integration of ten acquisitions in eight years. With close to 950 employees and 57 banking locations, Nicolet is the second largest bank headquartered in Wisconsin and has offices in Michigan and Minnesota.
He also serves on a number of community and non-profit boards, including President of the Nicolet National Foundation, of which he is a founder. Mike is on the Board of Directors of the Green Bay Packers, as well as the Board of Trustees at St. Norbert College. He also was former chairman of UFS, Inc., a data services company in Grafton, Wis., and still serves as a board member. Mike is well-known in Northeast Wisconsin communities as a sounding board for entrepreneurs and business executives, as well as young professionals.
Cathy joined the Rawhide Board of Directors in 2020. She earned her associate degree in Marketing from Northeast Wisconsin Technical College, a bachelor’s degree in Management Communications from Concordia University, and master’s degree in Management from Cardinal Stritch University.
Cathy is currently the Director of Community Outreach & Player/Alumni Relations with the Green Bay Packers organization. She began her career with the Green Bay Packers in 2000 as the Manager for Community Outreach. Cathy currently serves as Chair of the board of trustees for Northeast Wisconsin Technical College and serves on the board of directors for Make-A-Wish of Wisconsin and The Angel Fund for Children with Cancer. She is also active on community committees for Family Services and the University of Wisconsin Green Bay
Cathy resides in Green Bay, WI.
Fred joined the Rawhide Board of Directors in 2020. He earned his bachelor’s degree in Sociology from Arizona State. He also received his Master of Divinity and Doctorate of Ministry from Southern Seminary in Louisville, and post-Doctoral Fellowship Leadership Development from Northern Baptist Theological Seminary in Illinois.
He is CEO and Founder of InitiativeOne, a professional training and coaching company headquartered in Green Bay, Wisconsin. Fred has developed and implemented proprietary processes that create cultural change within corporate and organizational environments by focusing on improving the behaviors of key leaders. Fred was also a pastor for 18 years.
Fred is co-author of the books, “Is Everyone On the Boat?” and “The Reality of Change.” and is a sought-after speaker for business conferences and corporate seminars. He has taught leadership and organizational principles to senior executives of many Fortune 100 companies.
Fred and his wife, Tracy, currently reside in Green Bay, WI.
Alan Loux came to Rawhide in 2017 and serves as President and CEO. He oversees the strategic direction, vision and management of all of Rawhide’s programs and services.
He holds an undergraduate degree in Business/Economics from Wheaton College and an MBA in Marketing from the University of Wisconsin-Madison.
Alan brings extensive and diverse experience to the role, having held leadership roles in both the corporate and non-profit sectors. He began his career working in faith-based non-profit organizations such as Prison Fellowship, a global ministry to those in prison, and Inter-Varsity, a global college campus ministry headquartered in Madison, Wisconsin where he served as Director of Marketing and Assistant to the President. Most recently Loux served as Vice-President, Global Marketing with JLG Industries, Inc., an Oshkosh Corporation company and leading global equipment manufacturer. Previously he served as Corporate Vice-President – Marketing with Direct Supply, Inc. a leading health care distributor serving the nursing home and assisted living market based in Milwaukee, Wisconsin. He enjoyed a 19-year career with Kimberly-Clark Corporation, a leading global consumer products company based in Neenah, Wisconsin coming up through the brand management ranks to become Vice President – Marketing and General Manager.
Bill joined the Rawhide Board of Directors in 2019. Bill earned his Bachelor of Science degree in Journalism/Mass Communication from the University of Iowa. Bill also is a Certified Chamber of Commerce Executive (CCE).
Bill is currently the President and CEO of the Wisconsin Auto & Truck Dealers Association. Previously he held several leadership roles in various Chamber of Commerce organizations throughout the country. Bill has held board positions with various organizations including American Truck Dealers, Automotive Trade Association Executives, U.S. Chamber of Commerce Institute for Organizational Management and the Wisconsin Society of Association Executives.
Bill and his wife, Rhonda, reside in Waunakee, WI.
Kevin joined the Rawhide Board of Directors in 2019, and currently serves as Treasurer of the Board. He earned his bachelor’s degree in Accounting from the University of Wisconsin-Oshkosh. Kevin is also a Certified Public Accountant.
Kevin retired in 2020 as the Director of Corporate Accounting for Menasha Corporation, where he held various roles since 1997. He continues to serve as Treasurer for the Menasha Corporate Foundation.
Kevin and his wife, Brenda, live in Neenah, WI.
Chad joined the Rawhide Board of Directors in 2021, and currently serves as Vice Chair of the Board. He earned his bachelor’s degree in Business Administration from Lakeland College and attended the University of Wisconsin Oshkosh where he was captain of the men’s basketball team.
Chad is currently serving as the Chief Operating Officer at Bernatello’s Foods in Kaukauna. He started working at Bernatello’s in 2000 as Vice President of Sales and Marketing. He plays a significant role in Bernatello’s servant leadership culture for over 550 employees. Bernatello’s has grown from a $15 million company in 2000 to a $200 million company today. Chad worked previously with Kraft Foods, Jack’s Pizza, and Coca Cola in the food and beverage industry.
Chad and his wife, Brenda, live in Appleton, WI.
John joined the Rawhide Board of Directors in 2016, and currently serves as Secretary of the Board. He studied General Business at Lakeland College, as well as Pastoral Studies at North Central Bible College.
John is a Project Manager at Security Luebke Roofing. Prior to his current role, he was Director of Procurement and Strategic Sourcing at Bassett Mechanical and served as Vice President – Forecast/Inventory Planning and Procurement at School Specialty, Inc. where he worked for 28 years.
John and his wife, Germaine, live in Appleton, WI.
Dave joined the Rawhide Board of Directors in 2020. He graduated from the University of Wisconsin Stout with a bachelor’s degree in Industrial Technology and an emphasis in Building Construction Management.
He has been a principal owner and president and CEO of Miron Construction for over 40 years. Dave plays a significant role in Miron’s family focused culture for the company’s more than 1,500 employees.
Dave’s community involvement is legendary. He gives generously of his time and talent to St. Mary Parish in Menasha and St. Mary Central High School in Neenah. He is also a huge supporter of United Way and its efforts and has chaired numerous committees for United Way Fox Cities. In addition, Dave is a member of Rawhide Youth Services’ board of directors. Finally, he is a past president of the Associated General Contractors (AGC) of Wisconsin.
Dave and his wife, Jane, live in Neenah, WI.