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Rawhide seeks to acquire CHAPS Academy

Rawhide seeks to acquire CHAPS Academy prior to CHAPS discontinuing operations

NEW LONDON, WIS., —January 26, 2018— Rawhide, Inc., a leading residential care and outpatient counseling mental health services provider, has entered into negotiations to acquire CHAPS Academy in Shiocton, Wis.  CHAPS Academy, a state licensed mental health clinic operating since 2004, previously announced that it would be discontinuing operations at the end of January due to financial challenges.

CHAPS provides outpatient counseling and day treatment services to those who are not showing improvement in traditional therapeutic settings through the use of equine, play and art therapies.  It also has a focus on specifically serving young girls who struggle with trauma, depression and anxiety.

Acquiring CHAPS Academy will complement the community-based mental health counseling already being done at Rawhide. Outpatient counseling clinics are located in four communities throughout the state: Green Bay, Appleton, Milwaukee and New London.  “It strategically fits with the mission of Rawhide to serve as many at-risk youth and families as possible. Rawhide has been serving at-risk boys since 1965, and has been expanding its program to serve more members of the family via its outpatient clinics throughout Wisconsin,” stated Alan Loux, President and CEO of Rawhide.

“Rawhide’s size and diverse service lines will enable them to successfully address the issues that led to closure of CHAPS: low reimbursement, high operating costs and the challenge of raising funds in the community. We are pleased that the timing is now right for this potential acquisition,” stated Mary Downs, CHAPS Board Chair. “It was the mission of CHAPS to be dedicated to the strength, health and well-being of those who live in our community and we believe that Rawhide’s commitment to youth will allow that mission to carry forward.”

Rawhide has a long history of using horses in programs and treatment with at-risk youth.  “Horses have been a critical part of residential care program since it began 52 years ago at Rawhide Boys Ranch,” said Loux.  Its equine therapy program, Rawhide Equine Assisted Program (R.E.A.P), first began in 2001 and has been used extensively with its residential care program and more recently with its outpatient counseling services.

The focus of this combined effort will be to generate synergies and efficiencies that will create a more financially sustainable model for its services and to quickly assess how to increase the reach of effective mental health counseling services. Rawhide is working to secure state licensing for outpatient mental health services at the CHAPS location.  “The end goal is to serve as many hurting youth and families in our communities as we possibly can and continue the legacy CHAPS established through its great work and mission,” concluded Loux.

About Rawhide: Rawhide offers residential care and outpatient services dedicated to helping at-risk youth and their families lead healthy, responsible lives.  Located outside of New London, Wisconsin, Rawhide Boys Ranch emphasizes a faith-based residential environment as an alternative to juvenile corrections for court-referred boys.  In addition, Rawhide provides services to youth and their families through community-based programs such as foster care, outpatient counseling, equine therapy, adventure based summer camps and Intensive Family Weekends.  Learn more about Rawhide by visiting its website at www.rawhide.org


Contact: Scott Sawinski
Public Relations Manager
Rawhide Boys Ranch
(920) 397-0801