Here at Rawhide, we value family and family activities. That’s why it’s almost impossible to ignore the impact Pokémon Go can have on family activities! No mobile game has had as big of an impact on the world as Pokémon Go. Since the much anticipated release, Pokémon Go continues to break download records, set unprecedented usage-rate marks, and even caused real-life stampedes. With download numbers far exceeding apps like Candy Crush, Clash of Clans, and Hearthstone and an engagement rate Facebook, Twitter, and Instagram can’t help but drool over, we couldn’t help but compile all the Pokémon Go statistics you need to know in our all-encompassing guide. Check out our infographic below to discover: How big Pokémon Go has become and where this cultural phenomenon is headed.
(click to enlarge graphic)
The Pokémon Go sensation is only beginning, and so are the mind-blowing Pokémon Go statistics surrounding the game. Everything from record-setting download rates to unprecedented usage and engagement rates have occurred since the initial release. Only time will tell where the app will go, but the rumored updates and potential for 7 Pokémon generations worth of game-play make Pokémon Go a game not to take lightly. Dataminers discovered lines of code in the recent updates leading to “daily quests”. More reports surfaced that revealed Pokémon Go earned $1 Billion in a little over 6 months.
Pokémon Go is a free-to-play, location-based mobile game that encourages users to walk around and explore their surroundings in hopes of finding digital monsters called Pokémon. It’s the first mobile game attached to Nintendo, and certainly won’t be the last.
But who is the average Pokémon Go player?
Pokémon Go players earn experience points through tasks such as catching Pokémon, hatching eggs, and visiting PokéStops. Once a Pokémon Go player earns enough experience points to reach level 5, they may join one of three teams: Mystic, Instinct, or Valor.
Players pursue 151 possible Pokémon by visiting locations where Pokémon are known to spawn. Once a player encounters a Pokémon they would like, they use their finger to throw capture devices known as “Pokéballs” at the Pokémon. The overall goal is to “Catch ‘em all”.
Players may also battle gyms, hatch eggs by walking either 2, 5, or 10 kilometers, collect items at “PokéStops” and much more as Niantic, the company behind Pokémon Go, continues to add new features to the game.
The highest level or combat points a Pokemon can attain is 4,144. Currently, only legendary Pokemon Mewtwo (not currently available in the game) can reach that level. The highest level or combat points currently available is 3500 by dragon type Pokemon Dragonite.
Players may also declare one of their Pokemon their “buddy” and earn rewards for walking 1, 3, or 5 kilometers. Niantic included an Easter Egg in the game where if a player walks 10 kilometers with a Pikachu, the Pikachu will hop on their shoulder.
A handy Level Speed Calculator was created to track how long it will take players to reach certain levels. Many estimates show it may take players years to reach level the maximum level possible: 40. 20,000,000 experience points are required to hit the level cap. Reaching 20,000,000 experience points is equal to:
Pokémon Go was released on July 6, 2016 in Australia, New Zealand, and the United States. The initial popularity created such a strain on the game’s servers that Niantic delayed releases in other countries until they resolved the issues. Just how popular was the initial release? In the first week, Pokémon Go was downloaded:
Pokemon Go reached peak traffic numbers within 15 minutes of launching.
Pokémon Go was slowly released to users across the world and is now available in over 100 countries. Having millions of users is great, but how much time do they spend on the app? More than any other app, including Facebook, Twitter, and Instagram.
After slipping in the top grossing rankings, Pokemon Go climbed back to the number one spot after running a Halloween theme update that gave players:
Shortly after Halloween, Niantic added a new system that provides rewards to daily users:
Due to this success, Pokemon Go released a holiday themed updates for Christmas, and on December 12th, added 8 new Pokemon to the game. The Pokemon are from the second generation (Gold/Silver) and must be hatched by users. The Pokemon added are:
The update also added a festive Pikachu donning a Santa hat.
A Valentine’s Day update is rumored as well as user activity peaks around holiday events.
Can playing a game for extended periods really be healthy? The answer is yes. Pokémon Go’s requirement to go outside and move around positively impacts health for many users. Players have extra incentive to walk as eggs in the game hatch once a player walks either 2 kilometers, 5 kilometers, or 10 kilometers. A new study found that over 30 days, Pokemon Go added 144 billion steps to U.S. physical activity.
Pokémon Go players have lost weight, visited areas they admit they wouldn’t have in the past, and many remark it has improved their mental health.
Pokemon Go could add approximately 2,825 million years of total additional lifetime to users in the U.S. if the game sustained engagement of its user base.
Recently, Niantic revealed the total walking distance of every Pokémon Go player combined is 4.6 billion kilometers, roughly the distance from Earth to Pluto. Particularly engaged users increased their daily steps by more than 25%.
Using Pokémon Go as a workout tool can save users money as well. The average monthly gym membership is $58. Depending on individual data plans, playing Pokémon Go for an hour a day will likely save a few bucks.
Roughly 43.8 million adults in the United States experience mental illness every year: equal to 1 in 5 adults. Mental illness is especially prominent in the video game world. But Pokémon Go players are finding the game helps them cope with:
Exercise helping manage mental disorders isn’t a surprise to many mental health experts. Dr. John Grohol, an expert on how technology impacts human behavior and mental health, said, “The research is really, really clear on this, that the more you exercise, the more it would help decrease feelings of depression.”
But what does surprise Dr. Grohol is that Pokémon Go is helping people so profoundly.
“In terms of the phenomena of people expressing the benefits of playing the game to their real-world mental health status, I think that’s very unique and it’s the first time I’ve ever seen anything like that.”
Pokémon Go is a social experience for many as well. Players meet and share what they’ve learned about Pokémon and other features in their neighborhoods.
Meeting and interacting with new people has always been a personal struggle. However, since the games release, I’ve had long, detailed, Pokémon related conversations with complete strangers. Before Pokémon Go released, the thought of spending that much time with strangers induced anxiety. But the social world of Pokémon Go created a healthy community for individuals like me who struggle to meet new people or socialize with strangers.
Businesses are using Pokémon Go to attract new customers and then interact with both new and returning customers. Many businesses will attach a “lure module” on a PokéStop at or near their business and watch the foot traffic roll in.
Restaurants and bars are taking note.
The financial benefits are huge. One 30 minute lure only costs $1. Derek Fridman and Michael Koziol attached $49 worth of lures to Huge Café and saw a great return on their investment as customers playing Pokémon Go provided steady traffic the whole day.
Stores that resell used Pokémon video games are also benefiting.
Sales of external, portable battery packs for smartphones are also rising. In the first two weeks, portable power pack sales increased 101%. Over 1.2 million portable power packs were sold in that short period of time.
When users become comfortable spending money on in-app purchases, this often benefits more than one app, and competing apps are reaping the rewards of player’s spending money in Pokémon Go. The following companies saw a sales increase on in-app purchases thanks to Pokémon Go:
If you’ve been on any social media site, you’ve probably seen at least one (but probably more like 500) post mentioning Pokémon Go. Since Pokémon Go’s launch, there have been 645 million Facebook posts, reactions, comments, and shares related to the app. It’s also taken over Twitter. In Pokémon Go’s first week:
This overshadowed one of the biggest European political and cultural events of 2016:
Music streaming service Spotify saw an increase in Pokémon related usage.
Unfortunately, Pokémon Go has not been free of negative publicity. Some are using the game at inappropriate times while others are encountering dangerous situations.
Players aren’t just playing the game when they shouldn’t; they’re playing the game where they shouldn’t.
While the app is free, some players experienced data overages from constant playing. The most newsworthy story occurred during the 2016 Summer Olympics when Japanese gymnast Kohei Uchimura racked up $5,000 in data roaming charges while playing Pokémon Go in Brazil. (Though, that didn’t stop him from winning two gold medals.)
But real world concerns turned dangerous, if not fatal.
Teens make up a significant number of the Pokémon Go community. 1 in 5 players are between the ages of 13-17, but stories of teens encountering issues appeared since Pokémon Go launched.
These stories emerged within a short amount of time after the game’s launch. While some are extreme, there is one Pokémon Go statistic that hits close to home:
That is New York City alone. Similar figures are found in:
With over 5 million PokéStops in existence, and more on the way, there’s a chance your teen may play near a registered sex offender. Family Watchdog is a helpful resource that shows where sex offenders live to help you guide your children where to play safely.
PokéStops are a great place to stock up on items catch Pokémon once lures are placed on them. Once a “lure module” is placed on a PokéStop, more Pokémon appear there, often followed by more players. But armed robbers have used this feature to lure unsuspecting people to secluded locations. If a PokéStop raises any concerns, use caution near it.
Locations such as the United States Holocaust Memorial Museum in Washington DC, Arlington National Cemetery, and even Auschwitz Memorial Museum ran into issues with visitors coming solely to play Pokémon Go. It’s reached such a level that memorial sites asked for the removal of all Pokémon from the area.
85% of players admit to playing Pokémon Go while driving and 4% of players admit to being pulled over while playing. Deaths have already occurred from drivers playing Pokémon Go. There’s a reason the game has a speed limit. Please do not play and drive.
Enjoy the game’s social aspect and play with your friends and family. This allows younger players to get out and play in adult-managed groups. For teens, encourage them to play with a friend, and impose other rules such as, not playing late at night or in remote places.
Tracking Pokémon through the game has changed significantly and causes players to walk distractedly, turning around, backtracking, and not watching where they are going.
While free to download, Pokémon Go does make money via in-app purchases. It is possible for a player to spend $99 a pop on “Pokécoins”, the game’s digital currency, accidentally. This kind of spending may accidentally happen with younger players.
Don’t let your family or teens use real names for Pokémon account names. Encourage them to flex their creative muscle and come up with fun code names or Pokémon Trainer-style names. Or use this fun name generator.
Pokémon Go provides a time-stamp down to the minute the action took place, which means parents have a complete log of when children play the game.
Pokémon Go uses a large amount of a phone’s data and battery life. Consistently playing Pokémon Go,
Parents should be aware of an arbitration clause in the Terms of Service detailing when the right to sue the company or join a class action suit against it (for example, if you’re injured while playing) is waived. To opt out of this clause, you need to send an email to firstname.lastname@example.org with “Arbitration Opt-Out Notice” as the subject line and clearly state you are opting out of the arbitration clause in Pokémon Go’s terms of service. You must do so within the first 30 days of agreeing to the Terms of Service.
Pokémon Go is more than just a game. It’s become a cultural phenomenon that’s given complete strangers a way to connect and celebrate accomplishments with one another. It’s encouraging people to get outside and interact with their environment and neighbors, creating a sense of community and togetherness.
While Pokémon Go is limited to your phone, its impact on our culture is incredible. The most important thing is to enjoy the game safely. Good luck on your journey! Hope you catch ‘em all!